Cooper-Hewitt: 2009 The Business of Design

Business leaders discuss how design impacts their overall strategy and affects their bottom line. Moderated by Daniel H. Pink, the panelists discuss the role of design-thinking in the workplace as it relates to consumer goods, as well as overall company vision.

Moderator:

Daniel H. Pink,
Author of A Whole New Mind: Why Right-Brainers Will Rule the Future

Panelists include:

Bill Moggridge,
2009 Lifetime Achievement National Design Award Winner, co-founder of IDEO

Sam Lucente,
Vice President of Design, Hewlett-Packard Company

Jeanne Liedtka,
Professor, University of Virginia's Darden Graduate School of Business





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ABOUT DIVINE DESIGNER

'Divine Designer' is a blog featuring the creative, beautiful and unique designs of designers across the vast spectrum of design, and from around the globe, including each design field, from Architectural Design to Website Design.
 
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