Book: The Artist's Guide to Self-Promotion

I'd Rather Be in the Studio!


" 'I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion' offers practical approaches that help you sell more art and build an art career that lasts. Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists. You'll learn how to: (1) Introduce yourself as an artist so people want to know more; (2) Nail your artist statement to discover the right words for all of your marketing messages; (3) Expand your mailing list and use it to cultivate collectors; (4) Create marketing materials that outshine the competition; (5) Become a media magnet so buyers come to you; (6) Take advantage of your Web site and blog to build a bigger audience; and much more. It would be great if there were a precise formula for getting your art into galleries, museums and private collections. But every artist's path is different. That's why I'd Rather Be in the Studio! provides easy-to-follow self-promotion practices that help you find your way at any point in your career. Match Internet marketing strategies with sincere personal skills to take charge of your career.

The author, Alyson B. Stanfield is an artist advocate, workshop leader, and art-marketing consultant who knows all about self-promotion. Labeled an introvert early in life, she has challenged herself many times to come out of her shell in order to lead a rich and rewarding life. And that's what she does with her clients. Alyson has helped thousands of artists develop their careers through her online classes, publications, workshops, and free weekly Art Marketing Action newsletter all available through ArtBizCoach.com. Alyson used the self-promotion tools in I'd Rather Be in the Studio! to launch ArtBizCoach.com. Prior to that, Alyson counseled artists informally throughout her ten years as a museum curator and educator in the Midwest. She wrote this book for the many talented artists who remain professionally unfulfilled because their work is not seen and not purchased. Alyson's mission is to empower artists to say goodbye to excuses and hello to success."

'I'd Rather Be in the Studio!' is available from Amazon.com (click the box in the upper-left corner).